Evaluation Task - Use of Camera

In our finished media production of our trailer there were many scenes and multiple special effects we as a group were particularly proud of and there were also a few improvised scenes but most we had planned before filming even began. Special effects were difficult to do and the camera ended working well with the locations we had chose. As our two main locations were tall places overlooking areas we knew we would use these locations to our advantage.              Most of the trailer went as planned but as we were at these locations we though we would film some extras to see if we would enjoy them and we ended up using a couple of these scenes. Such as the helicopter scene shown in our trailer was never apart of our planned production but as we had filmed a shot of the Forrest area, we enjoyed the setting and wanted to use scene. Hence why we put the helicopter over it and it ended up looking good and so we kept it in the trailer. Other shots we had planned and are proud of were the shots of the nuclear explosion, in reality it is the top of box hill overlooking Dorking but in our trailer wanted to make it seem like an important city and allude to the entire world which we feel we did effectively.

Evaluation Task - Interview and Feedback

This is our interview and feedback for our movie. This is where our class watched our movie and gave us advice on how to improve. Our class told us what we have done well and parts that we could have improved on. This was helpful as now we know what we can do better and improve our weaker parts and work towards a higher grade for our movie. In the feedback it came up a lot of the time that we needed to improve on our costume research. We as a group agree with this as we did not put enough time and effort into the costumes for our movie, it is something we wish we could of improved on and something we will keep in mind in the future. The interview was a challenge but we knew what we were doing and to explain to the audience was easier than we thought. The presentation we put together had all the information we had done over the past few months in brief to show the audience the hard work we have put into this production. The feedback proved to be very useful as we heard multiple different suggestions for our movie and we have made some of these improvements, such as it was mentioned that it would be more effective if we used real zombie sound effects in our movie instead of character growling this has now been changed and we agree it has been more effective. Other improvements we cannot improve on this production but i am sure we will all keep in mind what has been said here and use these in the future. As these improvements have been added to the movie and most were minor improvements we feel we are happy with our final product and glad to have had shared it with the public.

Evaluation Task - Questionnaire

This is the questionnaire for our movie we are basing our decisions of the results. Doing this helped us decide the title to our movie, having real or fake aspects and we got a bases of who our target audience would be. From our results we know exactly what our audience want and this is what we should be aiming for. From reading our results we have decided on the perfect trailer that would make our audience interested in our movie. The questionnaire is an effective and helpful marketing strategy for our movie, doing a questionnaire helped us a lot and gave us very important information. Our questionnaire is very similar to our G321 questionnaire but we have made a few improvements to change our questionnaire and show that we have improved from last year. The questionnaire has clear answers to us and we can see what we need to do to capture our audience, there is no split answers that have i stuck on what to do it is a very clear questionnaire.

Evaluation Task - Codes and Conventions

For our media production we decided to do 2 genres, we wanted the main genre to be Sci-Fi and the sub genre to be Horror and we have expressed these two genres across all 3 productions. Our first production was our movie trailer it wasn't easy to express both genres in our trailer but there are multiple ways this is shown. Our second production is a magazine cover it was harder to show both genres in our magazine but we feel we have done a good job of indicating at both to the audience. Our last production was a poster, the same as the magazine it was another challenge to express both genres but we feel we have indicated well at both genres and tried to expressed one more than the other to intrigue the audience. 

Our first production: Carnage Movie Trailer. We have shown in multiple scenes the genres that will be show in our movie. Such as in this snip to the left shows a spaceship hovering over earth. This feeds to the genre sci-fi, doing this scene was a challenge but we feel it was much needed as it indicates to the sci-fi genre. Spaceships are usually a popular indicator the sci-fi genre and whenever it is seen the audience could recognize that it is or will be a sci-fi movie.

Another snip from our movie Carnage indicates to the Horror sub genre. In this snip we see the protagonist attacking a zombie which will be the antagonist. Zombies are one of the biggest indicators to horror movies and have a very popular fan base with the younger age group. This is why we wanted to use zombies for our movie as it is a consistently successful villain. This will obviously connote to the horror sub genre and shows the audience this movie "Carnage" will have two genres and is well indicated throughout.

Our second production: Carnage Magazine Cover. The magazine cover was difficult to show both genres but we feel we have managed to at least indicate to both genres but have definitely expressed one more than the other. As the audience can clearly see the cover is a zombie this immediately establishes the horror genre as zombies are always seen in horror films and for the over of our whole movie to be a zombie clearly indicates to a horror genre. The Sci-Fi genre isn't expressed as highly as the horror genre but we feel we have small indicators to tell the audience that it is also a sci-fi movie. Some of these small indicators being that we wanted to make this magazine look like a sci-fi based magazine hence the font used for the title "Take Two". Other small indicators are if you notice that we used other sci-fi genre themes on this magazine such as the movie "Star Wars" and "Avatar" both appearing on the poster and both being popular sci-fi movies. Another indicator to it being a sci-fi based magazine is that we used the popular actress Jennifer Lawrence, we used her for a reason as she as been in multiple popular and successful sci-fi movies such as "X-Men" and "Hunger Games". 

Third media production: Carnage Poster. This is the poster for our movie and much like the magazine it also shows the zombie as the cover of our movie which immediately establishes the horror genre. We wanted to express the horror genre more than the sci-fi genre as we wanted to gain popularity as the movie was built up and horror movies, especially zombie horror movies, are very popular. Having the zombie as our cover is supposed to indicate the horror genre and also create enigmas as we wanted the zombie to be the main USP for our movie and we wanted to add all these titles pointing toward a zombie apocalypse. The sci-fi genre is not really shown in our poster but this is because we felt we had expressed this genre enough in the trailer and more than the horror genre which is why we have focused so much on the horror side for our other 2 productions. 

We feel we have established both genres in all 3 productions and it is clear that the movie Carnage will be a Sci-Fi/Horror movie. To establish all the genres in all 3 productions can be proven to be quite the challenge and we did run into a few bumps and there were things we really liked but had to get rid of to make room for these scenes to effectively show the genres in our movie. We were able to manage to get over these challenges and we think we have made a good production and shown clearly our genres. Deciding to have two genres on our movie was giving us quite the challenge for the future and we knew it would be harder to express but we had this idea from the beginning and stuck to it.

Evaluation Task - Brand Identity

Brand Identity was a big part of marketing our movie and we established brand identity in multiple different ways, one of these were slogans and taglines. Throughout our movie we had slogans for the audience to read, we made them short and snappy because we wanted them to be memorable and create enigmas to our movie. We had slogans and taglines on our magazine and poster too this was also to create enigmas to our movie, slogans on our poster such as "the last hope for humanity" is to catch the readers attention and create enigmas, the audience will be excited by this slogan and this is what makes it effective. We also used our own characters such as our antagonist to create this identity and allude to the idea of good vs evil and reveal that is a zombie based movie. The good vs evil concept has been used a lot in movies and is a very effective convention and is why we used this idea as its so popular. Our film titles were another effective way to show brand identity as we wanted to make a title memorable and recognizable, we thought about the Star Wars title and how even if it didn't say "Star Wars" but had the same font it would still be recognizable as the Star Wars font. We wanted to do this for our movie as well as if we had a memorable title then it shows good brand identity.

Evaluation Task - Narrative

Use of Narrative

We used many different approaches to establish narrative in our trailer, one of which was the inclusion of the sci-fi genre and all the indicators we showed to express the genre in our trailer. We used loads of conventions and multiple inclusions of special effects to show the science fiction of the trailer. Some of the special effects include scenes with robots in them and other scenes with nuclear explosions, we did this to give away a major part of our narrative and story, we did this to create enigmas and express Todorov's Theory of Narrative. The use of aliens and robots feeds the narrative as these will be used as the main plot points and will an important selling point to our trailer. Using aliens and robots makes sales as it has been proven to be a good selling point for a lot of movies and has proven to be very successful.

Our magazine and poster helped display other themes and show other ideas such as the importance of some characters. Showing the zombie as the main theme tells the audience it is a horror film as zombies connote to horror films and as this zombie is shown as being credible it tells to audience that the character is a major part of the film. Also the magazine and poster tells audience information the trailer may not of shown such as the unique selling point (USP) we did this to succeed in marketing our movie through the poster and magazine as it will intrigue the audience. By creating multiple enigmas and using all 3 productions effectively it can focus on intriguing the audience and therefore the marketing campaign being a success this will then captivate the audience and would lead to sales of the film. 

Evaluation Task - Significant Moments

Significant Moments

This is our first scene in the trailer and is already a significant moment to the trailer as we would already of got the audience asking questions. This moment is significant as we're indicating to the audience that earth has been taken over by this robot and we are introducing the villain early on in the trailer. This isn't usually done in a trailer usually the villain is not even shown, we wanted to do the opposite and even go as far as not showing much of the protagonist as we wanted to focus on earth being taken over. We have made our movie certificate a 15 this means our target audience are teenagers who have a passion for sci-fi, action and horror movies. We wanted to aim at this target audience as we know this side of film is very popular, sci-fi movies like Iron Man, Doctor Strange and Spider-Man have all proven to be extremely successful movies. This significant moment aims at our target audience well as it expresses the sci-fi genre in our movie and also shows threat to earth which usually excites this type of audience. 

This significant moment is of high importance to trailer as well as this also expresses one of the genres in our movie. The horror side can be brought it out in this one shot, having creepy scenes usually tells the audience that the movie is a thriller/horror type movie and after research statues are highly popular in horror movies such as Doctor Who. As the trailer progressed at the start we had only showed the sci-fi side to the movie and were yet to show any indicators to it being a horror movie, we thought what better way to express horror then a creepy statue scene as the first shot. This shot can appeal to our target audience as the horror genre is mainly popular in the teenage age group and is why we chose this age group. Teenagers love being thrilled and scared as it gives excitement and having this shot can scare our audience which is our aim. 

This shot is of high significance as we wanted to link our scenes together, we wanted to leave some questions unanswered in the trailer but there some moments that we wanted to tie together for example this scene and our first scene with the multi-eyed robot. We did not want to have a random alien robot on earth without a reason and we feel showing this space station indicates to the audience that this robot is not man made and is actually from another planet. A space station indicates this well as earth does not have space stations of this type and this low down to earth. This is a significant moment to the trailer as it answers some questions but audiences are still left with questions such as where are these aliens from? Are they friendly? We did not want to give too much away as doing that could spoil to the movie. This shot can appeal to target audiences as things from outer of space can appeal to the audience we are aiming at because no one or this age group knows about space and creating a fake universe about aliens from space gives answer for them to speculate about. 

This shot is one of the highest significance in the trailer, this is because this is the first shot of our protagonists and they are seen to be running. Showing your movies good guys running and looking vulnerable shows high threat and adds intensity to the trailer. Vulnerability is not usually shown in trailers but we wanted to do it differently because we wanted to express how big this threat is. This scene can leave audiences asking many questions but the main question we wanted to express was what or who are they running from? For the protagonist to be scared of something it has to be something important we wanted to indicate it being the main antagonist. This scene aims at the target audience well as the age group we are aiming at like a hero vs villain story-line and this is what we were going for in the shot but also keeping them attached to the trailer as they would not of seen the heroes vulnerable before.  

This is a significant shot as this was purely made for the questions. There are multiple questions to be asked about this scene as we have not given away if this mysterious figure is an antagonist or protagonist we left the audience wondering who this person is. In the scene we show the mysterious figure rocking back an forth this is because we wanted to express a disease taking over the person in the scene. In our movie we plan to have stages of the virus taking over the human body this is just a small clip of what theses stages are. Although we have not given any information on this being a good or bad guy we are trying to indicate that he is just a victim and we want the audience to emphasis for the character. This shot will appeal to the target audience because we are indicating a virus in the trailer usually this age group are interested in this type of story-line this is proven in "28 days later" and "28 weeks later". 

This is a significant shot as this is the first action sequence we show in our trailer. As we can see the protagonist is back and is attacking the infected human. This is going to be one of our main action fight sequences in our movie and we wanted to tease a little part of it and we felt this was the perfect way to tease it. An action sequence is an effective way to attract all audiences as fight scenes are a very effective way in making a movie popular and a lot of the movies that have come out in recent times will have a fight scene. This will appeal to our target audience as fight scenes are meant to be cool and exciting to the audience and usually are for this age group. 

This is another significant scene in the same fight scene from the snip before. This is just before the fight scene and we wanted to show this as the cause of the fight as the protagonist sidekick has been killed. Showing an important death in trailer can be a risky move as you wouldn't usually show something that may spoil the movie. We showed this anyway because we knew this fight scene would be shown quite early in the movie and this scene could set up the rest of the movie and may tease a plot twist. This scene can appeal to the target audience as it shows the gore and viscous infected human the target audience usually enjoy seeing blood and gore in movies as it is an exciting scene to the audience.  

This is a highly important scene to show the audience as it is an explosion of what we tried to indicate as the world. We wanted to show an explosion to suggest the end of the world as that concept has not been used in movies in quite a long time and we wanted to revive that story line as we enjoy those type of movies and we feel our audience will enjoy it too as it add intensity and realism to the trailer. We wanted to have the explosion directly at the end of the trailer to indicate that it is at the end of the movie and could be the end. Having an explosion connotes to an action movie and we wanted to express that more in this trailer hence why we showed this scene. We feel the target audience will enjoy this scene as explosion are always entertaining in movies and to see one of this level is quite the tease and we saw it as the perfect way to end the trailer. 

This is a significant scene as we wanted to start the trailer early with a mysterious character which is what we were aiming for in this scene. As it is shown later in the trailer this character is the protagonist but we wanted to have him be mysterious throughout the movie as movies with an unknown hero can be interesting and can be the best type of hero vs villain movies. It makes the audience question there hero and we are aiming for this as we wanted it to always be questioned if he is a good guy. This scene will appeal to the audience as it shows mystery and this is a very under used but effective way to target at this age group. 

This is a significant a scene as it is an ordinary helicopter in a sci-fi movie. With all the other sci-fi effects we have added to the trailer we thought we would add this helicopter crash as it shows realism and tells the audience that the humans are still here and fighting. Having it crash and then explode suggests death, it is not indicated who's death whether its an important character or not. This scene can leave the audience asking important questions and is why this scene is so effective. We wanted to leave this scene as a minor cliff hanger as it will not be answered who was in the helicopter. Having this scene is important to the audience as it connotes to action in the trailer which is important as we wanted to express early on that this is going to have action scenes in the movie. This scene will appeal to the audience as it is an action scene and this age group usually enjoys action movies. 

This is a significant scene as this shows another stage to the virus. As mentioned before we wanted scenes to link together in the trailer and this would link to the virus spreading scene. This scene was also made in a very quick 1 second as it goes from the shot of the antagonist behind the tree and very quickly next to the camera this was purely made to scare the audience and put them in shock, it was also made to remind the audience that it is still a horror movie and will have scenes aiming to scare the audience. This scene appeals to audiences as it is made to scare the audience and this age group take excitement from being thrilled and scared.

This is the final significant scene in our trailer and also ties into the 3 teases to the spread of the virus. This scene shows the victim looking up to the camera we wanted to show this scene as we wanted to indicate vulnerability. We wanted to express that the victim is going through this horrific stages and is scared and will be vulnerable in this movie. We wanted the audience to feel for this victim and to add realism to the movie as we feel this is how most of the population would react to being infected. This scene would appeal to the audience as it adds realism to the trailer and this age group like to live in this fantasy world and adding realism makes it that much easier to do as they can try and relate to this victim and in the end make the audience cheer for the protagonist as he is a character trying to save humanity. 

Evaluation Task - Institution Analysis

Institution Analysis

These are our two production companies, they are originally made by our group using app such as Adobe Premier Elements. As we knew we were making a trailer we didn't want to give too much time to the production companies as we wanted to spend more of our time on the action scenes in our trailer.  

 For our first production company "Horse Motion" we gave 1.5 seconds to the production company. We knew this would be a short amount of time but we thought it is a simple production company that doesn't need too much time to see. It was easy to make, we had plain white text on a black background saying the title of our production company. As for the horse we found 3 pictures of a still horse and as they all matched we found that we could merge these pictures together and make a smooth transition to each picture. This smooth transition made it look like one motion move and that is how we came up with the name. It was not easy making the smooth transition because if we even missed it by one second it could look worse and we didn't want our production company not working.
We thought about multiple ideas for our production company we spoke about the idea of a still picture with a title but we did not like this idea as we felt it was too plain for a production company as you mainly see production companies that are a motion. We also experimented with the idea of using websites that had pre-designed ones on there but we didn't like this idea either as we wanted to have an original image that we knew was our own, we also felt that they were too long as we were making a trailer we did not want anything over 2 seconds and these production companies were around 4-5 seconds long which is not what we were looking for.
As for the second production company "Infinite Films" we had this and it was a bit too long at first but with our editing and fading we managed to cut it down to 1.8 seconds long. This one wasn't as easy to make as the other one. As you can clearly see it does resemble the "20th Century Fox production title but as we changed the name and didn't use the sound that goes with it we had no copyright issues. We wanted to see this production company because it is easily memorable, when audiences see or even hear the tune they know the production company to "20th Century Fox" and we wanted audiences to know our production company. As mentioned earlier it was too long at first but as it was so important for us to use we found ways to cut it down. We used the fading tool to fade some parts to black and the audience would not see that it had been cut. So instead of a ineffective skip that would happen we replaced it with a fade to black, we feel this was really successful as it had cut down time really well and it looked like a smooth transition. We did run into some small problems with this production company as the copyright issue could of been a really bad thing for our movie but we overcame that by changing the title and the music. We also couldn't sync the transitions in very well and this proved to be very stressful but in the end we were able to make it look smooth and work well on time with the trailer.

Evaluation Task - Use of Sound and Titles

Use of Sound

The use of sound in trailer is very effective and we wanted it to feel the audience is watching any other trailer. For the trailer we wanted something that intensified the trailer hence why we made the music of an intense nature. We wanted something that went well with the events of the trailer and suited to the trailer. To do this we had to make our own product of music and specifically time when all the important moments happen and when we felt was the right time for a music change, which is why timing was very important and why we had to specifically time it. In the end we chose a continuous drum beat that ran throughout the trailer but sped up as the trailer went on. Whenever an important moment happened in the trailer we changed the music slightly to add effect to our trailer, we also had it speed up to keep the intensity grow throughout and towards the end have the audience on the edge of their seats. 

We wanted a trailer that conforms with the general horror movie trailer for example movies like World War Z and IT have intense music throughout the trailer, this adds an important aspect to the movie and has the audience scared and excited making them wanting to see the movie. The music has to work well with the trailer and needs to be suited into whats happening and making it more interesting. Music is very important to the trailer and if it goes wrong or doesn't work well with the trailer it could cause problems to sales for the movie. As it is a Horror movie we also wanted to express what type of Horror movie we are making, so we made a zombie grown to the camera towards the end of the trailer to inform the audience it is a horror movie based on zombies and the growl is to also scare the audience.

Throughout the movie we also have voiceovers, we added these voiceovers to keep the audience interested. We feel it was an effective strategy in selling our movie as these voiceovers are made to scare and excite the audience. We had different types of speech in the trailer for example we used intense voices, "A new species has arrived..." We wanted to make this line an intense one liner, we also used it to show that this is a line from our movie and shows the shocking moment. We also used different speech like whispering "Survive" we wanted this to whispered because we wanted to indicate that this could be the bad guy saying this and trying to get into the minds of the good guys.
Just like in the trailer "The Cured" we have a continuous beat that changes and picks up pace as the trailer goes on. In this trailer we can hear a similar continuous beat to ours and it changes throughout, towards the end it picks up pace just like our trailer. This is a popular method to use when doing a horror movie based on zombies

Use of Titles

The use of titles in our trailer is to promote the movie and advertise it to sell tickets. We didn't want to do the conventional advertising by using speech that popular critics have said about the movie as we wanted to go through a different approach. We wanted to sell the movie through intensity and the speech is made to grab the audience and is made to excite them. Using one liners in a trailer has been proven to be an effective way of selling the movie and is used in a lot of trailers for example in the trailer 28 days later they use titles to scare the audience.
In our trailer titles like "One last hope" are effective as it shows that the population of the world is at risk but there is still hope for the humans, this grips the audience as it gives realism to the trailer. Other one liners like "An infamous species reigns" are effective as it could hint that these are no ordinary zombies and could be something completely different to what the audience thought, it could also indicate the humans losing as it does not tell the audience what this new species reigns over as it could be earth.

Evaluation Task - Representation

Representation

We decided to make the characters in our trailer conform to the general stereotype for our main genre and sub genre being Sci-Fi and Horror. Our characters conformed because they had advanced technology, this is usually shown in Sci-Fi movies and is a very effective indicator to the Sci-Fi genre. We had our characters conform to the general stereotype of characters in Horror movies by having a snip of the 2 main characters running away looking scared, this is a strong indicator to a Horror movie as they are usually scary. We wanted to make the characters in our movie conform because we felt the that the characters are of high importance to the storyline of the movie and we felt the usual conformed genres are usually very successful movies and one of the main aspects of them being so successful is the characters. Having the characters conform to both genres can be very challenging and it was something we had to overcome, we came up with many ideas but finally landed on having scary scenes and scenes with very advanced tech, also setting it in the future was a good aspect to use and helps us conform the general stereotype. 

Here we see a snip from our movie Carnage and a snip from the movie World War Z. Both of the movies are Horror movies and in both these scenes we can see the main characters running away. This is why we wanted this type of shot in our movie because we wanted to conform to the general stereotype of horror movies.

These snips are very similar to each other. For example the main characters are seen vulnerable in both these shots as they are running away from something they obviously cannot fight. Another similarity is that it seems that the whole world are involved, in our shot we see jsut two characters this could indicate to the world already been taken over, in World War Z the world seems scared and are all running away. 

Spider-Man Homecoming Trailer Analysis

This is the trailer for Spider-Man Homecoming released in July 2017. The trailer is a good example of Todorov's Theory of Narrative as it starts off with an equilibrium and ends with a disruption. The equilibrium being high school kids in classes and having crushes this sets a calm normal to the trailer which adds to the effect of something going wrong. The disruption is clearly shown as the villain of the movie makes it difficult for the hero and causes bad things to happen. The disruption is clearly shown as the music changes and there is an explosion, explosions usually connote to fighting and something going wrong. This movie is an action movie and this is also shown in the trailer as there a multiple fight scenes teased in the trailer. The movie is also sub genre comedy which is also shown very well as there are a couple of jokes teased in the trailer to make audiences laugh and capture audiences. The sound is used very well in the trailer as there is happy music up until the disruption to show everything has changed and something bad has happened and this will be the main point of the movie. As the trailer goes on the music becomes villainous and gets quicker to add a tense effect and intrigue audiences. The camera shots work well in trailer, the better shots are towards the end for example the high shot low angle on Spider-Man this shows vulnerability on the hero this intrigues the audience in a different way as audiences are worried for the hero as we don't usually see the hero vulnerable. The mise-en-scene is important for superhero movies as audiences will be majority comic fans and they will be really focused on the costume the superhero has to wear, it is used very well in the movie as it is clearly shown who is the villain and gives us a good look at our hero.

Deadpool Trailer Analysis

This is the trailer for the deadpool movie that came out in February 2017. The trailer starts with a very brief equilibrium but most of the trailer shows disruption. The trailer meets Todorov's Theory of Narrative but not as much as a normal trailer usually would. The reason the trailer may show more of the disruption then anything else is because this is an action film and therefore wants to show as much as action as they possibly can in the trailer to capture the audience they are aiming at. The sound is very effective in the trailer as it has music go on throughout the trailer, this music sets a theme for the movie as its a very hard rock music type and sets the theme of blood, gore, fighting and guns. The movie is an action with a comedy sub genre, this is shown well in the trailer as the music stops for some of the main characters lines so that audiences can hear what he says and is aimed at being funny. The camera shots are used effectively throughout the trailer and shows who is the main character without giving away the storyline for the movie. The trailer doesn't show us who will be the villain this could be done on purpose to add effect and intrigue audiences to the movie. There is quite a lot of the mid-shot being used in this trailer this could be because they want to show as much as possible and give audiences what they want. mise-en-scene is a very important aspect to every movie and therefore needs to be shown well in the trailer, mise-en-scene becomes more important when it is a superhero movie as its mainly about the costume and audiences will want it to be as close to the comic version as possible. Mise-en-scene is effective in the trailer as audiences do enjoy the costume and it is clearly shown who is the bad guys as they are mainly dressed in black which connotes to villains. The trailer shows enough to the audience to tease them but doesn't give too much away on the story which is good as they do not want to give away the whole movie and make it too predictable.

Entertainment Weekly Star Wars Magazine Analysis

This is the poster for the new Star Wars movie coming in December 2017. This is a good example of an amazing poster as it has all the aspects a magazine should have. Entertainment Weekly is the magazine company and are known for there movie aspect to there magazines. It is shown as Star Wars being the main theme to the magazine we know this from a few features on the magazine, for example the bold yellow "Star Wars" writing at the top. Having this bold yellow title makes this stand out and the aim is the have the audience see this first, the reason they chose yellow could be that Star Wars titles have always usually been in yellow text and they are sticking with this theme. Another example is the main character of the new movie is the main picture of the poster this is effective as we recognize that this character is the main character of the movie and intrigues Star Wars fans to read the magazine. Another example is the rhetorical question in a bold white font reading "Who is The Last Jedi" this is effective as rhetorical questions are used to intrigue and capture the audience and is a very effective way to campaign a new release. Other features such as other movies coming soon are on the right had side this shows the audience that there are other aspects to the magazine and can interest other audiences not just star wars fans. One of the bold headlines on the front of the magazine reads "128 pages" this is an effective way to market both the movies inside and the magazine as it tells the reader each page has different aspects and isn't all about Star Wars but will be the main theme. 128 pages is a big amount to have in a magazine and for most audiences it would interest them as Entertainment Weekly is a very popular magazine for movie reviews and to have 128 pages would intrigue the audience to see these reviews. Another effective feature to the magazine is have the words "Exclusive Intel" in bold orange writing, having a bold orange font makes these words stand out above smaller and white writing and is very effective. This title is also effective for its meaning, when a magazine has exclusive Intel it means that they have information no one has seen before, this will capture audiences and intrigue them to read the magazine and find out this information. This is a good way to market movies and magazines as the movie will become more popular with all the new information that comes out and the magazine will increase in popularity as it was the first to have the information.

Our Magazine Analysis

This is our final magazine for our movie. We have added a lot of detail to the magazine for example the price, issue number, date  and other advertisements. Adding these details to our magazine cover is effective as it makes it seem like a realistic magazine and adds more realism to the magazine. We have quotes from other movie stars on the poster as well, we feel this is a very effective addition to the magazine as it is engaging to our audience. We used the title "Take Two" as it is a catchy and  memorable title. The title is also white and in bold this is to make it stand out and have an engaging theme of movies as the title clearly indicates to aspects of movies, having it white and bold makes it the most noticeable thing on our magazine. We used other headlines on the right side of our magazine to capture the audience, we used 3 other movies coming out soon having this on our magazine adds realism to the magazine and controls the aspects of the magazine at what is entirely about, it will indicate what the audience will be getting when buying the magazine. The price tag is a good feature to use on a magazine we used orange text to make it stand out as the price usually stands out on a magazine. The colour goes well with the theme and is effective as it stands out and enhances the magazine indicating importance. We give exclusive information about our film as this is the main theme of the magazine. Having quotes on our magazine gives realism and credibility and interests the fans on other aspect in the magazine. A magazine helps campaign the marketing to our movie, having star wars added to the magazine adds a relatable and ultimately enhanced effect on our magazine, this is because star wars is a well known and highly popular Sci-Fi movie which is what we hope our movie will turn out to be. We make a magazine to intrigue, interest and engage our audience and improve popularity and increase sales for our movie.

Poster Final

This is the final poster for our movie. We had quite a few drafts for our poster as we couldn't decide on a final design. In the end we decided on a very similar poster to the final draft with a few differences. We are required to make a poster for our marketing, we thought that making our poster conventional would be effective in marketing our poster to the audience. Some of the conventional features we included in our poster is that we have a large image in middle of the poster, billing, a caption and a large title covering the top of our poster. The large image intrigue the audience and capture the audiences attention, the large image clearly indicates to our horror genre through make up. We tried to disguise our character with make up to make him seem like a zombie. Zombie are one of the main conventions of a horror movie and we wanted to hit our horror genre perfectly.

The use of blue bold text is conventional to Sci-Fi and indicates to our Sci-Fi genre, We have tried to show both genres in our poster and show the audience what to expect for our movie. the layout of the poster is to catch the readers eye we have put important information where the eye will read first this is usually the middle of the page this is why most of our information is in the middle for example the title is the middle of the poster we did this so people can remember our title. 

We used Photoshop to create the poster but used other apps for other parts of this poster. For example we used paint to fade darkness around our zombies face to really enhance the scary horror theme and bring out his face which we think is very effective. We also used a website to download the font types and styles to create a stylish poster we thought the text linked and indicated to the Sci-Fi genre as it is blue and bold.