Entertainment Weekly Star Wars Magazine Analysis

This is the poster for the new Star Wars movie coming in December 2017. This is a good example of an amazing poster as it has all the aspects a magazine should have. Entertainment Weekly is the magazine company and are known for there movie aspect to there magazines. It is shown as Star Wars being the main theme to the magazine we know this from a few features on the magazine, for example the bold yellow "Star Wars" writing at the top. Having this bold yellow title makes this stand out and the aim is the have the audience see this first, the reason they chose yellow could be that Star Wars titles have always usually been in yellow text and they are sticking with this theme. Another example is the main character of the new movie is the main picture of the poster this is effective as we recognize that this character is the main character of the movie and intrigues Star Wars fans to read the magazine. Another example is the rhetorical question in a bold white font reading "Who is The Last Jedi" this is effective as rhetorical questions are used to intrigue and capture the audience and is a very effective way to campaign a new release. Other features such as other movies coming soon are on the right had side this shows the audience that there are other aspects to the magazine and can interest other audiences not just star wars fans. One of the bold headlines on the front of the magazine reads "128 pages" this is an effective way to market both the movies inside and the magazine as it tells the reader each page has different aspects and isn't all about Star Wars but will be the main theme. 128 pages is a big amount to have in a magazine and for most audiences it would interest them as Entertainment Weekly is a very popular magazine for movie reviews and to have 128 pages would intrigue the audience to see these reviews. Another effective feature to the magazine is have the words "Exclusive Intel" in bold orange writing, having a bold orange font makes these words stand out above smaller and white writing and is very effective. This title is also effective for its meaning, when a magazine has exclusive Intel it means that they have information no one has seen before, this will capture audiences and intrigue them to read the magazine and find out this information. This is a good way to market movies and magazines as the movie will become more popular with all the new information that comes out and the magazine will increase in popularity as it was the first to have the information.