Evaluation Task - Brand Identity

Brand Identity was a big part of marketing our movie and we established brand identity in multiple different ways, one of these were slogans and taglines. Throughout our movie we had slogans for the audience to read, we made them short and snappy because we wanted them to be memorable and create enigmas to our movie. We had slogans and taglines on our magazine and poster too this was also to create enigmas to our movie, slogans on our poster such as "the last hope for humanity" is to catch the readers attention and create enigmas, the audience will be excited by this slogan and this is what makes it effective. We also used our own characters such as our antagonist to create this identity and allude to the idea of good vs evil and reveal that is a zombie based movie. The good vs evil concept has been used a lot in movies and is a very effective convention and is why we used this idea as its so popular. Our film titles were another effective way to show brand identity as we wanted to make a title memorable and recognizable, we thought about the Star Wars title and how even if it didn't say "Star Wars" but had the same font it would still be recognizable as the Star Wars font. We wanted to do this for our movie as well as if we had a memorable title then it shows good brand identity.