IT Trailer Analysis

This is the trailer for horror movie "IT". The movie is shown as a horror movie throughout the trailer as there a few jump scares, fast paced scenes and intense music. The trailer shows proof of Tzvetan Todorov’s Theory of Narrative this is shown when at the beginning of the trailer there was an equilibrium when the two brothers are making a paper boat. This equilibrium is brief as just 5 seconds later we see the equilibrium disturbed by the clown in the sewer. We don't see the recognition of the disruption but they will recognize the disruption at some point as we see them trying to figure out who the clown is on the slide show and see the clown in a wrecked house.We also do not get to see the them fix the distribution and the return of the equilibrium this leaves us with questions such as will it be fixed and what will happen to the little boy, these questions make us want to go see the movie. 

Trailers are meant to leave us wanting to see more and going to see the movie, this trailer is a perfect example of this. The disruption of the equilibrium gives us multiple questions for example who is the clown? and what happened to the child? This is just at the start of the trailer, as the trailer goes on we are left with more questions for example will this clown be stopped? The trailer leaves us on the edge of our seat and wanting more, trailers only show part of the clip the movie will be 2 hours long but they put down into a 2 minute clip for a 2 minute clip to make us watch the movie it needs to show all aspects of the movie which is exactly what this trailer does. 

From watching the trailer we can tell the genre is a Horror. We can tell it is horror by many features for example a clown is stereo typically a scary character, another example is the scary intense music that gains pace throughout the trailer. The scary music connotes to something scary about to happen in the trailer its to build the suspense and to make us expect a scary scene.