Jaws Poster Analysis

This is the poster for popular horror movie Jaws. This poster leaves us with a few enigmas that make us question what could happen in the movie. For example we want to know more about this shark and if it is one shark or multiple killing these people. We also question why the light is up the top and dark is at the bottom this could suggest light vs evil and suggest humans vs shark. You can also see the blood red writing suggesting there could be bloodshed in the movie this connotes action and show that this movie will be gruesome. The shark is pointed up right like an arrow pointing towards the human this suggests that sharks are targeting people and aiming to kill. The poster shows a unique selling point as it says "the terrifying motion picture from the terrifying No. 1 best seller." This makes the people want to see the movie as it shows it is very popular. The use of the adjective terrifying being used twice makes this line more effective because it makes the viewer remember the line. Showing the person swimming tells the viewer that she is the victim and that many more people are to come. It also tells us a bit about the story as we now know that the movie will be about sharks killing people. The title is written in bold and big writing to stand out from everything else in the poster it makes it the first thing we read on the poster. The shark having its mouth open and showing the teeth and darkness in the mouth connotes to how dangerous and how scary the shark is.